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ROBERTOVICH is the creative studio of Robert Robertovich Seferian — a Paris-based designer exploring identity through form, texture, and transformation.

Born from a deep fascination with textures — natural and synthetic, aged and polished, raw and altered — ROBERTOVICH is a space where material becomes language. Faded denim, scorched leather, softened mesh, frayed seams, bleached threads: each piece carries its own tactile memory, shaped by instinct and hand.

Every garment, every object is made to question and reconfigure. No rules, no seasons, no rigid silhouettes — just shifting constructions that respond to the body, the moment, the mood.

More than clothing, this is an evolving archive of process, play, and self-definition. A modular system for wearing emotion, contradiction, heat, stillness, friction.

 

Wear what reflects you. Or what distorts you.

ROBERTOVICH isn’t here to define — it’s here to give you space to re-edit.